Havana is a brand created by our company Nippon Enterprises South to address the demand for competitively priced musical instruments in the Indian market. Back in 2010, the only brands in the Indian market were the big brand names with the high price tags. While these instruments were of course great, we found that a large section of our populace could not afford the high prices that these brands commanded. This was especially true among beginner musicians who were unwilling to invest large sums of money in their first instrument. It is a well known fact that large companies have similarly large overheads in terms of salaries, marketing expenses, distribution expenses and so on and it was obvious that these costs were being passed on to the customer by way of high price.
To fill this gap, we launched Havana Musical Instruments in 2010. Our range offers everything a budding musician could want – wind, percussion and string as well as a host of accessories to elevate your performance. Our team has made countless sourcing trips to factories and trade shows over the last decade to bring you competitively priced musical instruments for your student market. Our strong relationships with some of the best instrument factories in the world give us a competitive advantage to give you instruments that are stable, affordable and musical. We aim to take the guesswork out of sourcing as we have already done the legwork for you.
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